GEORGE MORIN, COPYWRITER
1725 York Avenue, #5G, New York, NY 10
Looking for a good copywriter?

Let me show you my work.  

I have lots of experience working with some of the biggest and best ad agencies and clients in the business.  Now I’m a freelance writer and consultant offering my experience and creative skills to help you communicate about your company, your products and your services.

Today there’s no time for anything less than fast, clear and persuasive copy in ads, commercials, brochures, direct response packages, press releases and web sites.

All at reasonable prices.
Minolta-Maxxum-Intro-cover.jpg
Minolta had just developed the world’s first auto focus SLR camera and wanted to introduce it as effectively as possible. The agency recommended using a name instead of numbers to I.D. the camera.

One of the names I came up with, Maxxum, was selected as was my line, “Only the human eye focuses faster.”  

The very successful launch included TV spots, consumer and trade ads and collateral materials.

Later, the interlocking XXs in the Maxxum logo were unlocked at the suggestion of Exxon.
Travlers-A-little-bundle-on.jpg
Art director: Jack Robson
Agency: Campbell-Mithun-Esty

The objective was to tell the risk management folks about all the training, support and service they receive after their new computer hardware and software arrives.

The next day the comp layout for the ad was on our new client’s doorstep.
Art director: Jack Robson
Agency: Campbell-Mithun-Esty
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FRESH COPY Fast, clear, persuasive
Travlers-One-stands-out.jpg
Minolta-Give-wings-to-your-.jpg
Art director: Jack Robson
Agency: Campbell-Mithun-Esty
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Art director: Michael Algeri
Agency: Campbell-Mithun-Esty
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FRESH COPY Fast, clear, persuasive
Minolta-Tune-your-creativit.jpg
Minolta-Capture-the-night-l.jpg
Art director: Michael Algeri
Agency: Campbell-Mithun-Esty
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Art director: Michael Algeri
Agency: Campbell-Mithun-Esty
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FRESH COPY Fast, clear, persuasive
GM-A-passion-drives-...jpg

It took three months of bouncing between New York and Detroit to win the account. We were given hardly more than a month to produce it.  

Ninety-five percent of the “Putting Quality On The Road” campaign was in TV.  But the remaining five  percent made for a pretty good print campaign. The photo for this magazine ad was taken from a frame in one of the six commercials produced the first year.
Jag-New-breed-of-power.jpg
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Art director: Larry Yannes
Agency: McCann-Erickson

Although I had to go all the way to the Jaguar factory on Brown’s Lane in Coventry, England, to get the input for the copy, it was worth it.  

In fact, I’d do it again, and again, and again and  . . .
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Art director: Marce Mayhew
Agency: Bozell-Jacobs
FRESH COPY Fast, clear, persuasive
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All ads shown are copyrighted by the wonderful clients who paid for them.
FRESH COPY Fast, clear, persuasive
GEORGE MORIN, COPYWRITER
GEORGE MORIN, COPYWRITER
GEORGE MORIN, COPYWRITER
GEORGE MORIN, COPYWRITER
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