FRESH COPY Fast, clear, persuasive
Travlers-Most-dramatic-deve.jpg

The X rayed umbrella was perfect symbol for the Travelers’ health care.  We used it in a TV spot, print ads, magazine inserts and collateral.
TRAVELERS-Runner.jpg
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Art director: Jack Robson
Agency: Campbell-Mithun-Esty
Art director: Jack Robson
Agency: Campbell-Mithun-Esty
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FRESH COPY Fast, clear, persuasive
Texaco-Rock-the-boat.jpg
Texaco-Keep-it-clean.jpg
Art director: Tom Barnes
Agency: Campbell-Mithun-Esty
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Art director: Tom Barnes
Agency: Campbell-Mithun-Esty
read copy
FRESH COPY Fast, clear, persuasive
Texaco-Battle-Line.jpg
TEXACO-TRIMMED-2.jpg
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Art director: Jack Robson
Agency: Campbell-Mithun-Esty
Art director: Jack Robson
Agency: Campbell-Mithun-Esty
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FRESH COPY Fast, clear, persuasive
Texaco-We-work-under-enormo.jpg
Texaco lubricants competed in a very crowded field of darn near parity products.  So to carry Texaco’s message of quality products and exceptional service we dramatized the use of Texaco lubricants with extreme close ups of the machinery on which they’re used. Headlines and copy were written to apply to both the machinery shown and the Texaco products and service.
Texaco-We-run-fast-...jpg
Art director: Tom Barnes
Agency: Campbell-Mithun-Esty
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Art director: Tom Barnes
Agency: Campbell-Mithun-Esty
read copy
FRESH COPY Fast, clear, persuasive
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All ads shown are copyrighted by the wonderful clients who paid for them.
GEORGE MORIN, COPYWRITER
GEORGE MORIN, COPYWRITER
GEORGE MORIN, COPYWRITER
GEORGE MORIN, COPYWRITER
GEORGE MORIN, COPYWRITER